Book By Lee Schlenker / DMCA
The Journey To Value: Charting A Course For Success In Emerging Markets
The Journey to Value: Charting a course for success in emerging markets contains unrivaled insights into the effective use of IT which come from hundreds of conversations with managers working today in the emerging markets of Central and Eastern Europe, and gives a powerful cross cultural analysis of the key steps in measuring information technology’s potential impact on business practice. Its ana...
File Size: 849 KB
Print Length: 194 pages
Page Numbers Source ISBN: 1906884048
Publisher: LHST sarl (January 10, 2011)
Publication Date: January 10, 2011
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Lending: Not Enabled
Format: PDF Text TXT book
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“The Journey to Value is well worth a read on several levels. To begin with, the author's stated objective to explore the role of context, culture and experience in solution selling is a welcome break from mainstream claims of global best practices. T...”
ysis and case examples focus on:The crucial role of helping managers use IT to enrich their own value propositions to their customers, their managers, and their organizations;The fundamental importance of ensuring managers and customers assimilate information technology into the way they work;The critical step of helping organizations effectively leverage information technology to add demonstrable value to products and services they produce.