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The American Department Store Transformed, 1920-1960

After attaining classic stature with palaces erected in the early 20th century, the American department store continued to evolve in ways that were influenced by changes in business practices, shopping patterns, design approaches, and urban structure. This masterful and innovative history of a celebrated building type focuses on many of the nation’s greatest retail companies—Marshall Fields, Lord ...

Hardcover: 352 pages
Publisher: Yale University Press; 1st edition (June 22, 2010)
Language: English
ISBN-10: 9780300149388
ISBN-13: 978-0300149388
ASIN: 0300149387
Product Dimensions: 9 x 1.2 x 11.2 inches
Amazon Rank: 566800
Format: PDF Text TXT book

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“The other review here gives credit for much of what is great about this book, which I just bought. However the inaccuracies it complains of are not found in the book.I should stress that the reviewer takes issue with a single page in a 323-page book....”

nd Taylor, Gimbel’s, Wanamaker’s, and Bullock’s, among others—and the role they played in defining America’s cities.Author Richard Longstreth traces the development and evolution of department stores from local, urban institutions to suburban entities in the nation’s sixty largest cities, showing how the stores underwent changes to adapt to dramatic economic and urban developments, including the decentralization from metropolitan areas, increased popularity of the automobile, and challenges from retail competitors on a national level. Extensively illustrated, this fascinating book offers a fundamental understanding of the transformation of Main Streets nationwide.